HISTORY
The consulting practice is built on more than a decade of professional experience in audit, finance, accounting, and business management across national and international environments. Rafaela Yasmin Caran Assad developed her career through Big Four experience at KPMG and broader advisory work, building a strong foundation in financial statements, internal controls, compliance, and strategic consulting.
FINANCIAL STRATEGY
The business was created from Rafaela’s commitment to helping companies and individuals bring more structure, clarity, and strategy to their financial and business decisions. With a background that combines technical accounting expertise, audit discipline, and practical consulting experience, the goal of the firm is to deliver reliable, personalized, and high-value solutions with the same credibility and excellence associated with top-tier advisory firms.
TEAM
The practice is led by Rafaela Yasmin Caran Assad, a consultant specialized in finance, accounting, audit, and business management. At this stage, the business operates through a focused expert-led model, with the flexibility to work with partners and specialists depending on the scope of each client engagement.